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        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "medicion_gestion",
     "length": 255,
     "alias": "medicion_gestion",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_analisis_gest_emp",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "analisis_gest_emp",
     "length": 255,
     "alias": "analisis_gest_emp",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_period_analisis",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Semanal",
        "name": "Semanal"
       },
       {
        "code": "Mensual",
        "name": "Mensual"
       },
       {
        "code": "Trimestral",
        "name": "Trimestral"
       },
       {
        "code": "Semestral",
        "name": "Semestral"
       },
       {
        "code": "Anual",
        "name": "Anual"
       }
      ]
     },
     "name": "period_analisis",
     "length": 255,
     "alias": "¿Con que frecuencia se analiza la gestión empresarial?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_reciclaje",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "reciclaje",
     "length": 255,
     "alias": "¿Implementa políticas o protocolos de reciclaje?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "que_reciclaje",
     "length": 255,
     "alias": "¿Cuáles? (es)",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_usa_software",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "usa_software",
     "length": 255,
     "alias": "¿Utiliza software de gestión empresarial?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "que_software",
     "length": 255,
     "alias": "¿Cuál? (es)",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_presencia_rrss",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "presencia_rrss",
     "length": 255,
     "alias": "¿Su negocio tiene presencia en redes sociales o página web?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "cuales_rrss",
     "length": 255,
     "alias": "Selecciones cuales",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "whatsapp",
     "alias": "WhatsApp",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "instagram",
     "alias": "Instagram",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "facebook",
     "alias": "Facebook",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "pagina_web",
     "alias": "Página Web",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "tiktok",
     "alias": "TikTok",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "otro",
     "alias": "Otro",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "otra_rrss",
     "length": 255,
     "alias": "¿Cuál otra rrss utiliza?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_venta_x_rrss",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "venta_x_rrss",
     "length": 255,
     "alias": "¿Realiza ventas por estas plataformas?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_capacitacion",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "capacitacion",
     "length": 255,
     "alias": "¿Existe un plan de capacitación para el personal?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_frec_capacitacion",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Nunca",
        "name": "Nunca"
       },
       {
        "code": "Raramente",
        "name": "Raramente"
       },
       {
        "code": "Ocasionalmente",
        "name": "Ocasionalmente"
       },
       {
        "code": "Frecuentemente",
        "name": "Frecuentemente"
       },
       {
        "code": "Muy Frecuentemente",
        "name": "Muy Frecuentemente"
       }
      ]
     },
     "name": "frec_capacitacion",
     "length": 255,
     "alias": "¿Con que frecuencia capacita al personal?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "areas_capacitacion",
     "length": 255,
     "alias": "¿En qué áreas le gustaría capacitarse usted y su equipo?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "marketing_y_ventas",
     "alias": "Marketing y ventas",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "administracion_y_finanzas",
     "alias": "Administración y Finanzas",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "recursos_humanos",
     "alias": "Recursos Humanos",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "otro_capac",
     "alias": "otro_2",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "otra_capacit",
     "length": 255,
     "alias": "¿Cuál? (es)",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_personal_ventas",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "personal_ventas",
     "length": 255,
     "alias": "¿Cuenta con personal exlusivo para ventas?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_num_vendedores",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "1-2",
        "name": "1-2"
       },
       {
        "code": "2-5",
        "name": "1-5"
       },
       {
        "code": "6-10",
        "name": "6-10"
       },
       {
        "code": "mas de 10",
        "name": "mas de 10"
       }
      ]
     },
     "name": "num_vendedores",
     "length": 255,
     "alias": "¿Cuántas personas ejercen esta función?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_incentivo",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "incentivo",
     "length": 255,
     "alias": "¿Existe algun sistema de incentivo o recompensa?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "sistema_incentivo",
     "length": 255,
     "alias": "¿Cuál? (es)",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_segmenta_clientes",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "segmenta_clientes",
     "length": 255,
     "alias": "¿Segmenta a sus clientes? (clasifica según su perfil)",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_registro_clientes",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "registro_clientes",
     "length": 255,
     "alias": "¿Registra la cantidad de clientes diarios?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_basedatos_clientes",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "basedatos_clientes",
     "length": 255,
     "alias": "¿Posee una base de datos de clientes?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_encuesta_satisfacc",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "encuesta_satisfacc",
     "length": 255,
     "alias": "¿Realiza una encuesta de satisfacción?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_protoc_reclamos",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "protoc_reclamos",
     "length": 255,
     "alias": "¿Cuenta con un protocolo de gestión de reclamos y compensaciones?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_tipo_publicidad",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Pagada",
        "name": "Pagada"
       },
       {
        "code": "Orgánica",
        "name": "Orgánica"
       },
       {
        "code": "Ambas",
        "name": "Ambas"
       },
       {
        "code": "No realiza Publicidad",
        "name": "No realiza Publicidad"
       }
      ]
     },
     "name": "tipo_publicidad",
     "length": 255,
     "alias": "¿Qué tipo de publicidad utiliza?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "medios_publicidad",
     "length": 255,
     "alias": "¿Qué medios utiliza para su publicidad?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "impreso",
     "alias": "Impreso",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "digital",
     "alias": "Digital",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "radial",
     "alias": "Radial",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": null,
     "name": "televisiva",
     "alias": "Televisiva",
     "type": "esriFieldTypeInteger"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_promociones",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
        "name": "No"
       },
       {
        "code": "No Sabe",
        "name": "N/S"
       },
       {
        "code": "No Responde",
        "name": "N/R"
       },
       {
        "code": "No Aplica",
        "name": "N/A"
       }
      ]
     },
     "name": "promociones",
     "length": 255,
     "alias": "¿Realiza algún tipo de promociones durante el año?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_frec_publicidad",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Nunca",
        "name": "Nunca"
       },
       {
        "code": "Raramente",
        "name": "Raramente"
       },
       {
        "code": "Ocasionalmente",
        "name": "Ocasionalmente"
       },
       {
        "code": "Frecuentemente",
        "name": "Frecuentemente"
       },
       {
        "code": "Muy Frecuentemente",
        "name": "Muy Frecuentemente"
       }
      ]
     },
     "name": "frec_publicidad",
     "length": 255,
     "alias": "¿Con que frecuencia realiza campañas de publicidad y promoción?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_presup_publicidad",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "No cuenta",
        "name": "No Cuenta"
       },
       {
        "code": "Publicidad",
        "name": "Publicidad"
       },
       {
        "code": "Promociones",
        "name": "Promociones"
       },
       {
        "code": "Ambas",
        "name": "Ambas"
       }
      ]
     },
     "name": "presup_publicidad",
     "length": 255,
     "alias": "¿Cuenta con presupuesto establecido para estos Items?",
     "type": "esriFieldTypeString"
    },
    {
     "nullable": true,
     "editable": true,
     "defaultValue": null,
     "domain": {
      "name": "service_983b0208c12a41d6b66bcd6547aaf060_cvd_precios_fijos",
      "type": "codedValue",
      "codedValues": [
       {
        "code": "Si",
        "name": "Si"
       },
       {
        "code": "No",
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